Web Analytics – how to understand the numbers

The one advantage of internet marketing is the availability of analytics to see where your traffic is coming from. Where they are going and what they are doing.

Web Analytics can be difficult to understand, but here is a great resource with Social Media expert Zach Olsen.   Zach is the digital analytics manager for Columbia Sports Wear.

A great way to learn about Social Media Analytics is taking the Seneca College SoMe program – #SenecaSoMe

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